I help people achieve their own unique version of peak health and performance.
Helping people from all walks of life get stronger, fitter and more athletic through evidence based and person-centred coaching
Whether it be excessively rigid nutrition strategies, a training program that’s too physically demanding, time consuming, or doesn’t sufficiently manage existing pain/injuries, far too often I see people trying to persist with approaches that are simply not adequate for them in the context of their own individual lives, and inevitably burning out in the process. Unfortunately, this frequently gets interpreted as a fault or a shortcoming on behalf of the individual themselves, rather than the training approach.
This damages self-esteem, motivation and cultivates a negative relationship to all things health and fitness. More often than not, it is not a personal failing on behalf of the individual, but the failing of an approach that is too rigid and inflexible. I pride myself on working with my clients to co-create a bespoke training plan that can be seamlessly integrated into their lifestyle. This allows the clients I work with to move beyond the ‘all or nothing’ thinking that is synonymous with a lot of health and fitness approaches, towards a sustainable approach that fosters continued growth and development over the long term.